Social networks and social communities, create social media sites, where like-minded and similarly interested people, can hang-out and exchange ideas, photos, videos, images, and any other content they like. Content, in whatever form, feeds the need for people to visit the website, to stay, and to interact, exchange and leave their comments, likes, views, and other content they may want to share with that website’s existing members or visitors.
Social media marketing is a mix bag of tips, tricks, strategies, and knowing what works and what doesn’t, in order to attract massive people’s interest, attention and involvement from within designated social media websites. They range from social, to business, to hobbies, to fetishes, even to hidden desires; all have a social platform and a social element; that of sharing content, likes, comments, or views, with other like-minded social media members. Exchange is the key; exchange is the currency, the life-blood if you will, of social intercourse. It is what fuels the engines of social change, social acceptance, social tolerance, and social innovation. This is what makes up our current online and interactive society.
And, if you wish to communicate and interact with any social group, you must first know and understand that group; its likes and dislikes; as well as its goals, aims and passions. To be a true and socially interacting member of any social media website, you must be current and relevant; your content must matter to its members; and, they must be both willing and have a personal desire to share your content with their friends, acquaintances and associates.
All social media platforms have value and merit as a marketing tool; or more specifically, a communication tool to disseminate and distribute your content along its channels. Keeping in mind, that specific content attracts specific interest and attention. Not everyone will be interested in basket weaving; nor, will they care for astrophysics. Yet, there is content and a niche for every interest or manner of social persuasion. People love interesting subjects, events, people and things; while they also love to share these with others.
According to a last year blog posting in LinkedIn, on the ‘ABC’s of Social Media Marketing’, Lisa Bertorelli had a fountain of essential words to get to know and share, regarding this timely subject. The future of social media and social media marketing will inevitably bring with it an unknown as well as an unexpected. “Advertising used to be so simple. Marketers pressed the button marked "campaign launch" and ads on TV, radio, posters and in the press would pour out. But that old trick won't work in social media. If an online campaign fails to tantalize and fascinate and neglects to encourage participation, it'll be ignored or blocked faster than you can say "sneezing panda"”.
The ABC’s of social media and social media marketing need to be understood from the above perspective.