Whoever said ‘Content was King’, should have said, ‘Content is Everything’; because, it is the most important element for an online webmaster or marketer to know; if they ever hope to achieve success within their chosen niche. Quality Content online these days, is like oil or gold discovered underground; right beneath your feet. It is yours to do with as you will; that is, if you know how to sell it to the highest bidder!
But, it must first be real gold and not fool’s gold; equally important, it must also be real oil, and not snake oil; if you get my meaning. Quality sells; and most importantly, quality resonates within the hearts, minds and wallets of every interested reader and viewer that loves your content; and devours it with every loving byte. Content is everything!
Regardless of the form this content takes, be it an article, blog post, video, podcast, PDF file, slideshow, etc.; the content you create or curate must be of the highest quality standard, and look and feel professional; or, if nothing else, it must be real! It must be real and honest; truthful and straightforward. It must be easily readable, viewable and understandable; while keeping your interest, and engaging you into an action; as intended. That’s what good quality, original content is supposed to do; to get you, into some sort of ‘feel-good’ action! Don’t you think?
I have said this many times before in my earlier writings and blogs, there can only be one original master of anything! In that article though, I was referring to an original work of art, and stating that there can only be one true master (like a Rembrandt or a da Vinci); the rest are all but imitators; nothing but duplicates, mere copies of the original masterpiece! I was arguing against spun content; because as a writer, I only know too well the true value and benefit of only producing and publishing, original quality written content, as opposed to the meaningless dribble of spun content!
It just works; and the readers and viewers love it; and then, they share it! Quality, irresistible and engaging content is hard to ignore; it captures your attention and interest from the ‘get-go’, and keeps you moving, as a willing participant, towards an intended destination. Simply, it just works wonders to create a loyal fan following!
I honestly believe that this is ingrained within our DNA and brain cells, to proactively engage in and respond to higher aesthetics, both in communication as well as within a creative and artistic framework. We know what we like and what we don’t, based on this innate and primal piece of our humanity; to be able to recognize and appreciate quality wherever we see and experience it. Know this, as an immutable LAW of internet marketing; “content is not just King, Content is EVERYTHING”!