Create great content that is well written, readable and engaging; so that the readers will want more, even before they finish reading what they’re reading. Quality content communicates; it also resonates with the readers; as long as the message is tightly targeted, and uses their ‘language’. What do I mean by ‘language’? Language is based on shared realities, expressions, agreements and similar ways of perception. Your tribe, clique, group or organization, all have fixed beliefs, and ways of talking about matters, things and people that are common.
These like-minded expressions and individual emotional feelings towards anything or anyone keep the group in agreement and keep things real between them. They are both observable and measureable. And these, can also be skillfully used as a marketing tool to reach your people (whoever they may be); while communicating more intimately and effectively with your intended audience.
We are living in an Age where Content is King; at least quality content anyway! No longer will the search engines accept mediocrity, spun content, and other automated hacks to rig the system in the webmasters favor! Google evolves, Google updates, Google penalizes, and Google demolishes and annihilates ones rigged rankings; just ask JC Penny!
Quality, well-researched and well written content is the future of communication and mutual understandings; and not just online, but offline as well, within our society and other nations. It is where ALL the search engines are heading; now that most have AI’s to help them understand, assimilate and optimize their search results specifically to your search query. Know this, Google and YouTube understand EVERY word in your blog, on your site, and within your video. You are ranked or ‘tanked’ accordingly! :)
Therefore your words, expressions, connecting ideas and thoughts, all must be relevant and make sense to Google and the other search engines’ robotic analysis and algorithms; that is, if you wish to rank as an authority with relevant, well written, and great content. Otherwise, your content if it’s poorly written and just copied from here and there, won’t stand a chance. Google will know you, will rank you, and love or hate you, by the quality of your content and how well written it is for your intended audience.
I know this from personal experience; nearly a decade worth of writing millions of well written words, over a network of a hundred different blogs and niches. I know exactly what Google and YouTube wants, re content. They want, and now expect and demand the best. You know, content is King! So, if you really expect to be on the first page of Google or YouTube, know how to getfirst page results, every time; simply, by creating great well written content for your readership or viewership.