Sunday, December 16, 2012

Why Pay For Marketing and Advertising When You Can Promote Your Business Website for Free



I must ask, why are you paying for marketing and advertising when you can promote your business website for free? Totally FREE!

Honestly speaking, from nearly forty years of marketing...

Free Classified Ads, Free Business Directories, and Free Review Sites are the only true and guaranteed way any local small business can compete in today’s fierce and highly competitive online World! If you are short on money, or you want to stretch the power of your bucks, then look no further than free classifieds, free business directories, and free local review listing sites. They can help your business/website get found and get noticed; while your competition continues to pay for leads, pay for traffic, and pay expensive review sites to host their business name.

Why have these three FREE sources of visitors and buyers become so popular and powerful over these past few years? See for yourself, the astonishing stats/results from a recent and local review survey performed by http://www.brightlocal.com:

1.       The Search Engines love them (Google, Yahoo, and Bing), and rank them accordingly; and in most cases, with Google First Page Results!

2.       71% of consumers read online reviews. (Don’t you?)
3.       55% of consumers trust a local business more after reading positive online reviews.
4.       50% of consumers are more likely to use a local business having read positive reviews.
5.       67% 0f consumers trust online reviews as much as personal recommendations.

The main point you should get from all of this, according to Mike Ramsey of Nifty Marketing is this:

“A business that has solid reviews and ratings, and that are legitimate reviews, will generally have a better click-through rate...Generally speaking, people are going to trust reviews more”.

In most major cities, there are dozens of classified places to post your free ads, tons of free business directories, and, a never ending stream of free review sites just waiting for your business/website to be listed and reviewed.

Be sure to include in your marketing and advertising campaigns for 2013, 'free classifieds', 'free business directories', and 'free review sites'. They only take a few minutes each to fill out. Your business, website, and financial future may well have to depend on these ‘no-cost’ miracles of marketing, as prices on everything from gas to butter, continue to soar!

Marketing is an essential ingredient for your business. Please don’t neglect this one thing that can keep your business alive and thriving for decades more to come. Think Free Classifieds, Free Business Directories, and Free Review Sites!

Some people in the know, have seen through the corporate hype of online paid-for-marketing, many years ago; even as an example, one popular software internet maestro named Neil Patel. Already in 2009, he was touting the amazing benefits to FREE MARKETING. Here is a link to that piece...it's a real eye-opener!

http://www.quicksprout.com/2009/08/13/how-to-market-your-company-for-free/

Neil Patel should know, he is the co-founder of 2 internet companies:
Crazy Egg and KISSmetrics. Since then, he has gone onto bigger and better things...thanks to what he was able to get for FREE!

Please allow this, FREE, to become a part of your new mindset...Nothing, absolutely nothing, beats something valuable that’s given away for FREE!

Do your business a favor...Get Google First Page Results.

Here is a recent video I created about the sheer value Free Classifieds can have; and how they can be a real game changer for your online business: Free Advertising Solutions for Small Business.

Wednesday, December 12, 2012

The Value of Communication: Originality and Creativity vs Spun Content on your Websites




This posting is about getting Google first page results, ethically, honestly, and through the true value of communication; that directly comes from maintaining the purity of the contents' originality and creativity vs using spun content on your websites and blogs!


Let's use a real life example of what I mean by creative prose...
 
Words, words, words, make our World go round!  

Now, I challenge anyone, with any spinner out there, to spin that sentence and still retain the same intention of meaning in as few words! 

Shades of Science Fiction Gone Amuck..it reminds me of the following:

I’ll never forget the Sci-Fi story about the computer system becoming greater than the sum of its parts. One of the least insignificant of its parts, at least to the computer at the time, just happened to be the HUMANS that created it!

Now, that’s not the interesting part of the story. We as human beings created this super intelligent computer, while also training it to teach itself, by becoming ‘creative and original’ on its own, based on all of the data we fed it!

Well, here’s where the computer gets to show off its stuff! Please keep in mind, that this story was written in the 1960’s. And so, forgive my colorful use of corporate stereotypes.Yet, I believe it still creatively serves to make my point.

I am only using it to show how easily anyone/anything can create content, even contrived content, which can at first appear to be ‘original and creative’. This device,  was used by the author for the purpose of pretense and showmanship/computer-ship; making the point, in a commanding and dramatic manner. To stun the stupid humans to silence! 

Finally, the super-brain machine had been created, with all of our wisdom, information and knowledge, downloaded into it. Gathered around this mechanical behemoth were the scientists and World leaders of the day, in order to put it through its paces. The camera's were rolling, and the World was watching with eager anticipation....

The first feat they asked it to perform, to test its ‘originality and creativity’, was to create a unique and simple poem.

No sooner had they asked....

The computer immediately displayed the following rhetorical reply....

IBM UBM WE ALL BM FOR IBM!

Now, I again challenge any person or spinner out there to create the same effect, and within the same, or similar context, and achieve the same creative impact, while using any spinner out there!

You can’t! It’s impossible! It won’t make sense!

To capture and maintain interest, human interest, takes personality, persuasion, and prose; and, did I fail to mention...passion!

Without any of these four within any piece of communication, the message just doesn’t communicate with the same creative impact! 

Words have specific meanings, connotations, nuances, flavours and tastes, if you will. They can be used in a recipe for success or failure; depending on how you position the words, and what words you choose to work with each other in your sentence and paragraph.

                Shuffling words around, replacing them with other words, and other phrases, just doesn’t deliver on the Understanding and Communication we expect from others, including ourselves.

                Do a survey, a real one. I don’t know about you, but I am personally tired of reading boring words strung together for the purpose of technology and automation!

I for one, look forward to reading words that come alive; that jump out at me from the page or screen. I love when a good and clever writer can totally make my reading experience unique and pleasurable. Giving me both the information and understanding, with no misunderstandings!

They take me to a different place. They make we want to enjoy and relish each and every tasty word. This is the only way to create true and everlasting valuable content. The higher the communication aesthetic, the higher will be the Understandings.

After all, isn’t this the purpose of Communication in the first place, to achieve Understanding, mutual Understandings?

So, if you want your readers/subscribers to value more than the mere content of your message, communicate the message in such a way, that you will create a reader for life. Keep them coming back for more!

Give them fresh original and creative content, by a writer that cares for every reader. And shows how they care, by the way they lovingly, sometimes even painstakingly, and cleverly, craft each and every sacred word of your message.

Perform any traffic test on any website you want?  Test for conversions, using spun vs. creative and original content; including, measuring for repeat visitors. The results, will show  conclusively the proof anyone would need, that ‘real’ original and creative content, produces amazing everlasting results!

You’ll be floored by the difference! 

The stats blow through the roof, when you include ‘original and creative’ content written by a real writer, on either the website or blog; as opposed to written content, that is spun, creating possibly, as some spinners claim, up to 1000 ‘original’ copies!

Come on...who are they kidding?

Sure, anyone can easily play the numbers game and drive traffic by volume content.

But, are you merely delivering a message, broadcasting it to as many people as possible, so that you can make a quick buck on as many as possible? Of course you are; that’s the nature of Capitalism!

In another World, we would want more than what the “God Almighty Dollar” can bring. In another World, people would truly value the quality of communications, and treasure the meaning of each and every word. They would keep coming back, and not just to be informed, but also to be inspired!

Can’t you see by now....

Don’t you know by now....

That the truth is....


Words, words, words, make our World go round!